Maximizing Small Business Saturday: A Guide for petPros

Small Business Saturday is just around the corner, and for petPros, it's a golden opportunity to boost awareness, connect with customers, and drive sales. As a petPro, you're not just a business owner; you're a part of a community.

Here are six powerful strategies to make the most of Small Business Saturday and ensure that your business stands out in the crowd.

1. Link Up with Other Businesses: Collaborate and amplify your reach by connecting with fellow small businesses and direct sellers. Share lists of favorite small business shopping links on your social media platforms, and encourage them to do the same for you. It's a win-win for everyone involved, fostering a sense of community and expanding your network.

2. Host Events: Bring the shopping experience to your customers by hosting in-home events with other vendors or arranging virtual gatherings with your favorite small business partners. These events not only create a unique shopping atmosphere but also provide a platform for cross-promotion, reaching a broader audience.

3. Send Email Campaigns: Leverage the power of email to communicate directly with your invested audience. Notify your contacts in advance about your Small Business Saturday participation and the exclusive deals they can expect. A well-timed follow-up email closer to the event ensures your business stays top of mind.

   TIP: Look in your petPro library for a variety of email templates and special offer assets you can use to create branded emails for your customer base.

4. User-Generated Content: Engage your audience with user-generated content. Organize contests or promotions on social media, inviting your network to share photos or videos featuring their pets and your products. Sharing this content, with permission, not only builds brand loyalty but also introduces your business to new faces.

   TIP: This pdf is in your petPro library and offers some great tips on creating videos for SBS. 

5. Tell a Story: Connect with your audience on a personal level by sharing behind-the-scenes content. Small Business Saturday provides a unique opportunity to showcase the people, passion, and purpose behind your business. Let customers know how your small business makes a difference to you, your family, and your pets.

6. Give Back: Small Business Saturday is about community, and giving back is a powerful way to show your commitment. Consider ways to contribute to your local community and highlight these efforts in your marketing. Additionally, showcase any philanthropic partnerships your business is involved in, such as our collaboration with Smoky Mountain Service Dogs.

   TIP: Click here to learn more about our partnership and look for shareable assets in the petPro library. 

Small Business Saturday is not just a day; it's a journey that starts well before the event.

By implementing these strategies as a petPro, you can build awareness, foster connections, and make a lasting impact on your community.

So, are you ready to make the most of Small Business Saturday? Grab these tips, start implementing them today, and watch your business thrive on this special day dedicated to celebrating small businesses like yours.